It starts with a shop. A garage. A barn. A Lodge. It starts with an idea. It starts with belief. It starts with madness and mistakes.

We’ve been here from the beginning. Before ‘freeride’ was even a thing. Back when skiing was stale and the product was boring. We came into this realm blazing, chomping to reimagine what skiing means. It’s hard to not look back, to not be nostalgic. It’s hard to ignore those pivotal moments in product design – the shaped skis, the early twin-tips, the rocker revolution – that were born in our workshop.

Marker has been a manufacturer of alpine ski bindings since 1952. Founded in Germany by Hannes Marker, the company is known for pioneering releasable binding technology. Marker’s first model, the Duplex was followed in 1953 by the Simplex toe binding which was a huge success in the 1950s.

When BCA equips you for the backcountry, we work to equip you, not only with gear but with the knowledge to make informed decisions. That’s why we support all of our products with a consumer education program and the most knowledgeable customer service staff in the industry.

Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.

The family business Martin Magnusson & Co. was founded in 1936 and is now run by the third generation of Magnussons. Both design and development is done at the headquarters in the small town of Hestra. 80 years of making gloves has taught
us that every day is different.

Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, protective gear and apparel. Sweet strives to inspire every outdoor enthusiast  to give them the confidence to go further and faster. If you aren’t able to push your own limits, we aren’t doing our job.

Photo partners

Swedish Photographer based i Stockholm.

Christoffer Sjostrom, based in Annecy, France. Christoffer’s assignments with top athletes and models take him to spectacular locations all over the globe and have established another facet to his portrait work.